Assaad usually travels four times a year to Denmark to meet with the original designers and sometimes their families. If they're still alive, the designers are aged 80 and over and have to be convinced about getting their old designs back into production.''There's a certain language you have to have to deal with the Danes,'' he explained.''You have to be direct in an indirect manner; rather than saying `I need to this done'. It's more about: `I'd like to do that.'''''You need to have a cross cultural understanding; otherwise, you can end up somewhere you don't want to be. That's true for any culture.''
Great Dane has stores in Melbourne, Sydney and, Brisbane and owns a local workshop. The business is quite labour intensive but sustainable. Because of the workshop, we provide a standard of restoration only done by two companies in the world. Most people are amazed by what we do and how much time is spent. That's the big part of our passion to provide the best quality. The restoration cycle is also systemised; they do certain products every six weeks it's much more efficient and productive than three years ago.